In Run on Fat, Preventative Cardiologist Dr Philip Mills tells us that the heart muscle prefers ketones for fuel over glucose. How do we get em? Try the Great 8 for starters....
1. Your Heart muscle prefers ketones (particularly as you age).
In Run on Fat, Preventative Cardiologist Dr Philip Mills tells us that the heart muscle prefers ketones for fuel over glucose. How do we get em? Try the Great 8 for starters....
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1. Hello Pemmican
The Original Energy Bar Pemmican - the king of energy bars - will make a comeback. This remarkable food drove the North American fur trade and the Great Era of Antartic Exploration 100 years ago - then it pretty much disappeared. Fat's back (controversial), fur's back (even more controversial)..... Pemmican is next. 2. Starch Wars 1 "The Science is coming" Dr Peter Brukner in Run on Fat. Based on everything we encountered while researching Cereal Killers 2, I will stick my neck out and suggest that 2015 will be the year the first robust scientific support of low carb, high fat/ketogenic diets as a performance tool puts the silencer on the CFR (Carb-interest Financed Research) sports science community. Expect a dirty war. CFR will not take this lying down. Let the games begin….. 3. Get Certified? Weapons of class destruction As "formal" nutritional and dietary education providers continue to ignore the "real food" approach, I expect to see that gap filled by some credible sources. Amongst these weapons of class destruction Mark Sissons already stands out with his Primal Blueprint Certification program. Paleo Certification for Chefs anyone? Aussie SuperChef Pete Evans could be the one to watch there…. 4. Bread sales will fall Gluten Free turns Sour Gluten free folly will erode as the market matures to understand many GF products are actually crap! Bread free is just a better, easier to implement and healthier option. Sourdough could be the only bread winner here - the starter culture/process eradicates a lot of the issues with lesser forms of the starchy stuff (and it tastes way better too). San Francisco anyone? 5. Big Fat Fries Tallow the Money Where trends go, commerce follows. I expect at least one major fast food chain will return to using natural fats in their cooking processes. Which one? No idea, but you can be sure it's on the table right now - probably being driven by the marketing team. 6. The rise of the Ketogans NASA, the Navy SEALs and ketones The appreciation for ketones as an energy, performance and repair resource for the body will soar in 2015. Steve Phinney's time is upon us; Jeff Volek's FASTER study will fire the first dart and Dominic D'Agostino's astounding military funded research has the capacity to propel the ketone message to new heights. Cancer, Alzheimer's, NASA and the Navy SEALs are all in the mix. As more and more people hunt down ketones for health, a new tribe will emerge. The ketogans are coming... When is a cafe not just a cafe? That was the question I asked myself when the Cereal Killer Cafe (no relation) opened to great fanfare in London this week. Just because I think it is one of the stupidest commercial concepts I have ever seen does not mean Londoners won’t flock to send their blood sugar surging en route to a sedentary 9 hour cubicle session. But then again, with a general decline in the sales of cereals and a woeful crowdfunding campaign under their belt, it seems crazy that this project opened its doors at all. Or does it? The most remarkable aspect of this new cafe is not the vast selection of junkfood/cereal or the 12 varieties of milk on offer - it is the media coverage. Cafes and eateries open every day in London but I have yet to see one garner the media attention of this cute little cereal project. In today’s world, top billing TV and newspaper coverage does not happen by chance - it is conducted and carefully orchestrated. So when I see article after article and national TV coverage of a little cafe in east London selling cereals, I smell one of those rodents that chose to eat the box instead of the Cereal Killer Cafe fare inside (in an infamous nutritional experiment). There may or may not be a direct involvement with this venture by Kellogg’s et al, but there is a whiff of arm's length influence all over this. It is reminiscent of a certain “eggs will kill you” study published by an anonymous little university that somehow managed to gather instantaneous global media attention. At arm's length behind that particular curtain? The Big Pharma PR machine. This type of behaviour is smart business by polished PR pros and it makes all kinds of sense that vested interests would assert some influence across their network when a story like this presents itself. The media likes to keep their big spenders sweet you know! The fact that these are clandestine strategies means we will never really know - even the Cereal Killer Cafe itself may not be aware of any such influence. Nonetheless, their little project has been thrust in to the limelight thanks to the billions of dollars, euros and pounds fighting proactively against real food. Ironically, on the very day the Cereal Killer Cafe opened its doors, we made substantial progress in our own fight for real food. We have no PR assistance and a lot of folks standing firmly against us, but 403 early adopters said “yes” and we broke through the £20,000 goal we set for Cereal Killers 2 on kickstarter. There is no commercial interest behind our curtain - if you pull it back you will see me sitting at a table with an Ironman Champion drinking salted water and Dr Peter Brukner enjoying a glass of red wine. Tim Noakes will be carving karoo lamb to one side and Steve Phinney will be serving his home made pemmican for starters (and his magnificent cacao ice cream for dessert!). So, in the spirit of this “Cereal Killer(s)” contest for the hearts and minds of Londoners and the world, everyone who pledges £1 or more to Cereal Killers 2 (Click here to do that it - it only takes 2 minutes) in our last 35 hours is invited to join us at the table for a free viewing of Cereal Killers 1. You also get a free public viewing license which can be gifted to any school of your choice - we will send them a digital download copy of the movie. Don't worry, if you've already pledged you're included :) All funds in excess of our goal will be committed to taking this movie, and our real food message, on the road. Now, if someone could kindly go tell the Guardian, the Times, the Indepedent and Channel 4 that there’s a real Cereal Killer at large... Sport scientists continue to dismiss them as "anecdotes," but more and more leading athletes are adopting lower carb, real food principles to win performance gains. Those we know of - and many we don't - are disregarding conventional sports science and nutritional guidelines with dramatic results. We fully expect that 'Cereal Killers 2: RUN ON FAT" will be dismissed by the scientists, but in the words of ultra running legend Bruce Fordyce, 'the anecdotes are becoming statistics"…and we're telling the story first. Note: The list below is in no particular order of merit - they are the athletes and teams we know of at this time. 1. Paula Newby Fraser (Zimbabwe - Ironman)
THE “Queen of Kona” won 21 of the 26 Ironman events she entered in her prime, including 8 World Championships. 2. Zach Bitter (USA - Ultra Runner) Bitter ran 100 miles in less than 12 hours to set a new world (track) record. A participant in the soon to be released “FASTER” study (by Jeff Volek), lab tests have shown that Bitter can run to - and sustain - 75% of his VO2 max without any requirement for carbohydrate. 3. Sami Inkinen (Finland - Ironman) The World Amateur Ironman Champion boasts an 8:24 PB with a strikingly effective combination of diet (70% fat) and limited training time (10-12 hours/wk). A tech and data geek, since 2009 Inkinen has accumulated more self-data on fat adaptation than any other athlete. His is the lead story in Cereal Killers 2: RUN ON FAT. 4. Australian Cricket Team (Australia - Cricket) Dr Peter Brukner’s influence on his squad continues to reap dividends. Shane Watson, David Warner and Usman Khawaja lead the way - with dramatic results. Now fast bowler Mitch Johnson and several others have joined the low carb cricket revolution down under. Watch out for the Aussies at the Cricket World Cup on their home turf in ’15. 5. L.A Lakers (USA - Basketball) The Lakers need no intro. When one of the world’s richest sports franchises adopts a low carb, real food policy for their athletes, you know there’s something in it. Period. 6. Melbourne Demons (Australia - Australian Rules Football) Australian Rules Footballers cover more ground per minute than any other field sports athletes (119 m/min). The game requires a balance of speed, power, endurance and skill. Leading pro team The Demons recently “came out” about their controversial low carb, real food strategy. 7. Bode Miller (USA - Alpine Skiing) At 36, Miller became the oldest Alpine Olympic medallist after adopting a low carb strategy that saw him knock off 18 lbs on the run in to the Games. His success is a testimony to the “off field” benefits of a real foods, low carb strategy: reduced inflammation markers and improved recovery are paramount for older athletes. Sports science continues to ignore this in favour of “in running” performance metrics. 8. Cameron Van Der Burgh (South Africa - swimming) As a sprinter, Van Der Burgh may seem like an exception on this list, but he too is using a low carb strategy for the “off field” benefits - which can in turn translate to a more efficient “in pool” performance. Having struggled with gastrointestinal issues until ditching grains and refined foods, he attributes his 50 m world record performance to the (Tim) "Noakes approach." 9. Andy Moran (Ireland - Gaelic Football) Moran is a Gaelic Football All Star with his native county Mayo and a stand out leader in Ireland’s amateur football code - a sport requiring similar athletic assets to Australian Rules Football. He has turned his back on conventional sports nutrition guidelines to win his way back from injury, retain explosive power and improve his aerobic performance. 10. Strømsgodset (Norway - soccer) Pro soccer team Strømsgodset won their national title for the first time in 4 decades after adopting a low carb fueling strategy. Players (<10% BF to begin with) reportedly lost circa 1% body fat and enjoyed a “final 15 (minutes)” advantage over their opponents. CEREAL KILLERS 2 IS ON KICKSTARTER THROUGH DECEMBER 12, 2014 CLICK HERE TO PLEDGE AND WATCH THE FIRST 6 MINUTES FREE Watch the first 6 minutes of Cereal Killers 2 FREE. Now that our “Don’t Fear Fat” message from Cereal Killers 1 has spread to the cover of Time Magazine and beyond, those who laughed and ridiculed us for taking this path are now quieter, if not silenced. Those who supported us on kickstarter get to say “Told you so” - and we get to applaud them for believing. Truth is, when you start from nowhere - as we did - you have nothing to lose. Perhaps we are winning now, but it was very different when I set out in 2010. It felt like Sunday morning training in that cold, wet Irish field where I ploughed the furrow of my athletics career as the 11 year old boy you see in the movie. Head down, hug the lines, lay the steel. Always on the watch. Get ready for the cross country season. The track, the smell of cut grass - and summer - is waiting for you. Cereal Killers has been viewed several hundred thousand times; featured on the world’s largest health website, the BBC and national newspapers; deemed one of the top 10 independent movies of 2013 that could change the world and hopefully helped some folks find health along the way. The movie has done its time, hugged the lines and put in the hard yard. The steel has been laid down. Summer is coming. At 8 years old, I started athletics because I loved running. I ran all the way into an Irish vest - for high jumping! 8 days in to the Cereal Killers shoot, I “felt like a spring lamb.....like I did at my athletics peak.” Right there and then it was very clear to me that there had to be a performance benefit in here somewhere. But that was a different movie. When I watched Prof Tim Noakes tear out the carb loading chapter in “Lore of Running” on camera, I was convinced. This IS a different movie. Like a pebble in my trainer, that scene would speak to me every time I watched the movie. Before we had even finished Cereal Killers, I wanted to know what Noakes would put in there instead. I still do. If you have ever put one foot in front of the other beyond a jog, you should too. When we took Cereal Killers to California (courtesy of World Ironman Champion Sami Inkinen), Dr Steve Phinney hosted a screening. I shared the stage with this remarkable man and looked up to see an audience of athletes. Feeling very much at home, it struck me that Steve Phinney is a man who’s message - and time - is upon us. In the corridor between Lore of Running and Cereal Killers there is a fresh message for athletes. Steve Phinney is there. Tim Noakes is there. Peter Brukner is there. Jeff Volek is there. Sami Inkinen is there. Andy Moran is there. I feel very priviliged to be there amongst them. Perhaps that’s why Cereal Killers feels like a cross country victory? The smell of cut grass is wafting through this corridor. There are bigger plays and even better days ahead. The athletes are coming. This is Cereal Killers 2: Run on Fat. |
Author
-Donal O'Neill is the Producer of Cereal Killers (2013); Run on Fat - Cereal Killers 2 (2015); Co - Producer of The Big Fat Fix (2016); Co-author of The UK bestseller The Pioppi Diet (2017). Archives
February 2017
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