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5 trends for 2015…and the rise of the ketogans

12/31/2014

7 Comments

 
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NASA, Navy SEALs & The Rise of the Ketogans
1. Hello Pemmican
The Original Energy Bar

Pemmican - the king of energy bars - will make a comeback. This remarkable food drove the North American fur trade and the Great Era of Antartic Exploration 100 years ago - then it pretty much disappeared. 

Fat's back (controversial), fur's back (even more controversial)..... Pemmican is next. 



2. Starch Wars 1
"The Science is coming" Dr Peter Brukner in Run on Fat.

Based on everything we encountered while researching Cereal Killers 2, I will stick my neck out and suggest that 2015 will be the year the first robust scientific support of low carb, high fat/ketogenic diets as a performance tool puts the silencer on the CFR (Carb-interest Financed Research)  sports science community. 

Expect a dirty war. CFR will not take this lying down. Let the games begin…..



3. Get Certified?
Weapons of class destruction

As "formal" nutritional and dietary education providers continue to ignore the "real food" approach, I expect to see that gap filled by some credible sources. Amongst these weapons of class destruction Mark Sissons already stands out with his Primal Blueprint Certification program. Paleo Certification for Chefs anyone? Aussie SuperChef Pete Evans could be the one to watch there….


4. Bread sales will fall
Gluten Free turns Sour

Gluten free folly will erode as the market matures to understand many GF products are actually crap! Bread free is just a better, easier to implement and healthier option. Sourdough could be the only bread winner here - the starter culture/process eradicates a lot of the issues with lesser forms of the starchy stuff (and it tastes way better too). San Francisco anyone?


5. Big Fat Fries 
Tallow the Money

Where trends go, commerce follows. I expect at least one major fast food chain will return to using natural fats in their cooking processes. Which one? No idea, but you can be sure it's on the table right now - probably being driven by the marketing team.

6. The rise of the Ketogans
NASA, the Navy SEALs and ketones

The appreciation for ketones as an energy, performance and repair resource for the body will soar in 2015. Steve Phinney's time is upon us; Jeff Volek's FASTER study will fire the first dart and Dominic D'Agostino's astounding military funded research has the capacity to propel the ketone message to new heights. Cancer, Alzheimer's, NASA and the Navy SEALs are all in the mix. As more and more people hunt down ketones for health, a new tribe will emerge. 

The ketogans are coming...

7 Comments
DIANA
12/31/2014 08:27:38 am

Reply
Mark Miles
1/1/2015 07:47:23 pm

Suggest the name Keton or Keon (pl. Ketons / Keons). Use "Rise of the Ketons" .. as per the Star Wars Klingons.
1. Much shorter;
2. more rhythmic; and
2. only has two syllables - like all best remembered terms.

Personally would vote for Keons? Has some nice connections to subatomic particles like the Pion

Reply
Donal
1/4/2015 08:38:17 pm

Funny you should mention Star Wars Mark - space travel is one area where ketones are in the research mix right now!

Reply
Mary E.
1/7/2015 03:38:53 am

How about "Ketovans?" Riff on Kitavans, of course. ;o)

And Donal! How are things going in the dark little room with no windows? Looking forward to the SF screening/festivities….. Any info for Kickstarters re approx timing? (btw, I am emelee from YouTube comments)

Reply
Daniel Fredenthal
1/2/2015 01:28:17 am

I am super excited that the military will start this study. I have been telling everyone for a whole year that this is the future. Full supporter here

Reply
Donal
1/4/2015 08:39:25 pm

They are already "on it" Daniel - some fascinating research ongoing atm!

Reply
Marcel link
3/4/2015 05:15:47 pm

Donal, I didn´t find any possibility to contact you with a pm.
I´m a sportsscientists and trainer/Coach, try to work with my athletes & lchf, but find myself argue with some CARBOPHIL-EXPERTS (Dr.& Prof.) of German Universities.
Please let me know, if I can write you an email. Thanks!

Reply



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    Author

     -Donal O'Neill is the Producer of Cereal Killers (2013); Run on Fat - Cereal Killers 2 (2015); Co - Producer of The Big Fat Fix (2016); Co-author of The UK bestseller The Pioppi Diet (2017).

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