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Now that our “Don’t Fear Fat” message from Cereal Killers 1 has spread to the cover of Time Magazine and beyond, those who laughed and ridiculed us for taking this path are now quieter, if not silenced. Those who supported us on kickstarter get to say “Told you so” - and we get to applaud them for believing.
Truth is, when you start from nowhere - as we did - you have nothing to lose. Perhaps we are winning now, but it was very different when I set out in 2010. It felt like Sunday morning training in that cold, wet Irish field where I ploughed the furrow of my athletics career as the 11 year old boy you see in the movie.
Head down, hug the lines, lay the steel. Always on the watch. Get ready for the cross country season. The track, the smell of cut grass - and summer - is waiting for you.
Cereal Killers has been viewed several hundred thousand times; featured on the world’s largest health website, the BBC and national newspapers; deemed one of the top 10 independent movies of 2013 that could change the world and hopefully helped some folks find health along the way.
The movie has done its time, hugged the lines and put in the hard yard. The steel has been laid down.
Summer is coming.
At 8 years old, I started athletics because I loved running. I ran all the way into an Irish vest - for high jumping! 8 days in to the Cereal Killers shoot, I “felt like a spring lamb.....like I did at my athletics peak.” Right there and then it was very clear to me that there had to be a performance benefit in here somewhere.
But that was a different movie.
When I watched Prof Tim Noakes tear out the carb loading chapter in “Lore of Running” on camera, I was convinced. This IS a different movie.
Like a pebble in my trainer, that scene would speak to me every time I watched the movie.
Before we had even finished Cereal Killers, I wanted to know what Noakes would put in there instead. I still do. If you have ever put one foot in front of the other beyond a jog, you should too.
When we took Cereal Killers to California (courtesy of World Ironman Champion Sami Inkinen), Dr Steve Phinney hosted a screening. I shared the stage with this remarkable man and looked up to see an audience of athletes. Feeling very much at home, it struck me that Steve Phinney is a man who’s message - and time - is upon us.
In the corridor between Lore of Running and Cereal Killers there is a fresh message for athletes. Steve Phinney is there. Tim Noakes is there. Peter Brukner is there. Jeff Volek is there. Sami Inkinen is there. Andy Moran is there. I feel very priviliged to be there amongst them.
Perhaps that’s why Cereal Killers feels like a cross country victory? The smell of cut grass is wafting through this corridor. There are bigger plays and even better days ahead.
The athletes are coming.
This is Cereal Killers 2: Run on Fat.